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20.03.2024

1 min read

MOTORS appoints Impression to drive digital growth

This article was updated on: 10.04.2024

We’re delighted to announce our partnership with used car search platform MOTORS. We’ve been working alongside the brand to centralise its strategy with a full scope of paid and organic media solutions. 

Following a competitive four-way pitch process, Impression was selected as MOTORS’ digital partner due to our proficient understanding of the automotive industry and MOTORS business complexities. As our partnership evolves, we’re delighted to have already boosted paid search sessions for MOTORS by over a third, with an 11% increase in total traffic share within the market.

Commenting on the partnership, Lewis Millar, senior digital growth manager, at MOTORS said:

“From the first pitch, it was apparent we spoke a common language within a complex and competitive industry. 

“Impression covered our core digital footprint and allowed development into new upcoming projects, which was key to our ambitious growth plans.

“For me, one of the more important metrics for success with an agency is that they feel like an extension of your team and with Impression, they are our team.”

Adam Bly, our Head of Growth here at Impression, added:

“As growth specialists with extensive experience in the automotive space, we were pleased to be selected by MOTORS as their chosen agency, supporting with the facilitation of their ambitious performance marketing goals.

“At Impression, we are focused on results. So, I’m pleased to see that the work of our digital specialists across organic and paid media is delivering data-led solutions and accelerated results for MOTORS.”