Jake Piekarski’s posts
35 min read
The Ultimate Guide to Incrementality Testing
by Jake Piekarski
2 min read
Key questions to consider when implementing marketing mix modelling
by Jake Piekarski
3 min read
Bayesian Statistics in Media Mix Modelling: A real-world analogy
by Jake Piekarski
7 min read
Google Meridian: What you need to know
by Jake Piekarski
15 min read
A beginners’ guide to Incrementality Testing and Media Mix Modelling
by Jake Piekarski
8 min read
Enhancing media planning with incrementality testing
by Jake Piekarski