Digital Experience Agency

How digital experience services help your business

Marketers from across all industries are under more pressure than ever to convert their traffic into conversions. But converting audiences is easier said than done and there’s no all-in-one solution to boosting your website’s conversion rate. This is where Digital Experience steps in.

By conducting ongoing experimentation with the design and functionality of your website via A/B and MVT testing, we can develop optimised experiences that leverage digital psychology and behavioural science.

Digital experience is a space that looks at the forefront of digital innovation allowing you to test new ideas and develop learning that can help to digitally transform your business. The ultimate goal of this is to increase the return on your advertising spend (ROAS) and decrease your cost per acquisition (CPA). This is achieved through the creation of targeted and personalised experiences, such as landing pages, that encourage users to take a specific action, whether this is a form completion or a purchase.

Working with a digital experience agency enables you to build emotional connections between your brand and your users. By understanding their motivational needs and innate perception of your brand you can refine your digital presence accordingly, creating curated brand experiences which go straight to the heart of your users. When combined with marketing automation funnels, you can create bespoke customer experience journeys that foster greater lifetime value.

Digital experience services we offer

Together, we can help you build clear and accessible digital experiences that meet a diverse range of customer needs whilst delivering growth for your business. Explore our range of digital experience services:

Conversion rate optimisation

Using research and experimentation to make your existing traffic work harder, resulting in reduced advertising costs and increased conversion rates. We have a wealth of experience running A/B and MVT tests for a wide range of global brands.

User research

Gain a deeper understanding of your users pressure points, mental models and motivations. Utilise insights to make better personalised designs and experiences, and help inform where you can take your business next.

UX design

Utilise tried-and-tested, cutting-edge design thinking to build customer-centric wireframes right the way through to high-definition pixel perfect pages.

Marketing automation

From Segmentation through to personalisation our marketing automation services offer a full spectrum of services including: database management, singular customer view CRM Strategy, email design and build, SMS and push marketing.

Digital transformation

Be at the forefront of the digital age. With expertise in project management and delivering large and complex digital experiences from concept through to execution and aftercare, we can help you navigate each step of the journey.

Behavioural science consulting

Leverage our behavioural science matrix and team of consultants and researchers to understand what makes your audience tick, how they purchase the goods that they buy and why. From this, we can provide you with advice and insight that’s best in class.

Customer experience

Also known as CX, customer experience is about exceeding their expectations when it comes to using your online platform, products and services. It’s key to understanding their journey from prospect to customer and provides insight into how you can grow lifetime value and turn them from customers into brand advocates.

Impression truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.

Suzie Markland Marketing Planning Manager, Cancer Research UK

Our approach to digital experience

Our approach to digital experience focuses around our team manifesto and core principles. We use these to guide our approach and hold ourselves to the highest possible standards.

Evidence first

We lead by using comprehensive research backed by data analysis and insight. Using this approach, you can ensure the success of your digital experience strategy without relying on guesswork or bias.

Blended research

We believe in the use of mixed methods research which uses both quantitative and qualitative to find out how and why behaviour is occurring. This can include hands-on user testing, survey research, gap analysis, statistical inference and more.

Experiment & learn

Almost all successful experiments have a strongly formed hypothesis. Throughout the process, we adopt a test and learn approach to build insight and knowledge to better inform our testing hypothesis and on-going experimentation.

Keeping it human

Whilst experimenting and testing can boil down to 1s and 0s, we don’t get lost in the spreadsheets. Our approach is human-first, ensuring that we are designing and creating experiences on behalf of real people.

Objective & tangible

Our ultimate goal is to drive growth for your business and to overcome challenges that stop your business from where it wants to be. With this in mind, we want to collaborate with you to create clear objectives which focus on delivering results for both you and your customers.

Flexible & customisable

No business needs are the same and this requires us to be adaptable in our approach to crafting bespoke digital experiences that best suit your needs. We are able to adjust our practices that deliver the best possible results based on your situation.

Ethical & accessible

We believe in an accessible internet for everybody. Our ethos in our approach to digital experience is based on a belief in fair and honest treatment for our designers and those who we design for.

Our digital experience tech stack

As an industry-leading digital experience agency, we partner with the most highly regarded tech providers, including the likes of VWO and HotJar. Working with Impression unlocks access to the best tools available on the market, helping you to offer an unparalleled experience through extensive research and testing.