Media effectiveness measurement services we offer
Our analysts can offer many different data services which can be tailored to meet the unique needs, data availability and nuances of your business.
Understanding and bidding to
First-party customer analysis from your CRM/CDP can support lifetime value modelling and therefore support your media buyers in better bidding-to-value practices
Advertising platform incrementality
Design and implementation support of in-platform experiments to measure campaign or channel lift/effectiveness to determine their part in your future media mix, typically tested via controlled geographic exposure
Bespoke Media Mix Modelling
Our media mix modelling consultants can support you on a one-off or recurring study basis. We help you to associate cause and effect of your media investments over time, with budget and ROAS modelling into the future to allow you to unlock investment opportunities